Metricool

Metricool is a SaaS brand with over 250K followers across its Spanish channels. I was trusted to manage the Spanish accounts and later guide content strategy for the Spanish, English, and German markets on Instagram and LinkedIn. My focus was on bringing creative direction and cultural sensitivity to the brand’s voice, evolving it from purely educational to more visually engaging, relatable, and creatively expressive.

I introduced new visual directions and post formats that helped the brand connect more naturally with its audience. One of these became the most successful organic post in Metricool’s history, reaching twelve times the average engagement. Within six months, the Spanish Instagram account grew by 15%, and collaboration between multilingual teams became smoother and more consistent.